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How to Make a Book Cover Design that Flies Off the Shelf!

Tue, 03 Jan 2012 07:13:44 -0500

Copyright Karen SaundersAccording to "The Wall Street Journal", "The average bookstorebrowser who picks up a book spends eight seconds looking at thefront cover and seconds reading the back." You can't tell --but you can sell -- a book by its cover." Here are a fewpowerful book cover design techniques that professional bookdesigners use:The essential elements for your front coverThe front cover presents your book title, subtitle, and yourname. Golden opportunities often overlooked are includingendorsements and short testimonials from VIPs.Think of your cover like a billboard. The best designscommunicate the book's message at a glance, with simple,uncluttered design. Unique, distinctive, bold, colorful graphicswork well. But keep the graphic style consistent with thecontent and personality of the book. Make sure there is acentral focal point to your design.I recommend using bold, contrasting lettering on the frontcover. When choosing colors, consider how these ...

Promoting Business on CD (Pt. 2)

Mon, 02 Jan 2012 08:05:35 -0500

"Promoting Business on CD Pt. " Subtext: Instead oftraditionally distributing your business's sales info by sendingit on paper via postal mail, revolutionize and upgrade yourpromotion by letting prospects now 'hear' and 'see' yourbusiness. In Part , we introduced the idea of promoting your business bytaking your sales information, as well as various other elementsof your business, and distributing it in one neat package.thecompact disc, or as it is commonly referred to.the CD. We alsoused the industry of Cosmetology as an example, citing seven keyand vital elements we introduced for consideration.This is vital information that you need in order to provide yourcustomers with any updates to your products, services, prices orany other changes that might occur. And, speaking of theprovision of updates, you should also consider starting anewsletter for this purpose as well if you have not yet done so.Again, you also want to be sure your CD contains as much vitalinformat...

Insurance For The Self-Employed

Sun, 01 Jan 2012 08:09:44 -0500

The biggest concern I hear from people who are thinking aboutstarting, or already have, their own business is the lack ofmedical insurance. What most people don't know is that there aremany options available that will allow you to have both medicaland dental insurance without having a large company paying mostof the premiums.When you go looking for health insurance, you need to know thefour main types. Fee-For Service. With this plan you pay a percentage of thecost with every doctors visit. The standard is where theinsurance company pays and you pay . You must meet youryearly deductible, however, before the insurance company beginspaying anything. Most deductibles range between and ,.The higher the deductible the lower your monthly premiums. Health Maintenance Organization HMO. HMO's usually have nodeductible, but you have to make a co-pay for each visit. Theco-pay usually ranges between and . With HMO's you canonly go to doctors that ...

Pilots - what are they earning?

Sat, 31 Dec 2011 07:03:51 -0500

PILOTS - WHAT ARE THEY EARNING TODAY?Contributed by Julia Dean, www.AirlineJOB.netDO YOU WANT TO BE A PILOT IN THE UNITED STATES?I receive many emails requesting information about becoming anairline pilot in the United States. This article addresses manyof the general questions I receive about types of pilot careers,salaries, FAA requirements, training, advancement opportunitiesand the employment outlook for pilots in the US. Please note that the commercial pilot industry is verycompetitive, particularly since . The information gatheredfor this article was sourced mainly from government labourresearch organizations, noted at the end of the article.TYPES OF PILOT CAREERSThere are four general types of pilot careers:. Commercial Airline Pilots. Agricultural Pilots. Helicopter Pilots. Photogrammetry PilotsCOMMERCIAL AIRLINE PILOTS out of pilots Commercial Airline Pilots in the US areresponsible for transporting cargo andor passengers. The other of co...

The Benefits of Catalog Sales For Your Business:

Fri, 30 Dec 2011 07:58:34 -0500

Things to watch out for when selling your product in catalogs.Giving away the farm. Many catalogs will ask for a multitude ofdiscounts and concessions before they even place one order. Yougive them a set price for your product. But they insist on alower price. They expect you to pay freight. They want an"advertising allowance." They ask for a volume discount, acatalog allowance, and a photography fee. The requests forconcessions go on and on. But beware of this game. If a catalogtruly likes your product, they will usually pick it up withoutrequiring a ton of concessions.Being stung by mistakes. Review a catalog's rules and shippingrequirements closely. Mislabeling your master cartons, shippinglate, or failure to follow any of their vendor requirementscould cost you. Penalties are typically enforced throughdeductions off invoices. A few deductions here, a few there, andyou can kiss your profit goodbye.Falling behind with orders. The only thing worst than having aproduc...

Make a Lasting Impression

Thu, 29 Dec 2011 07:54:09 -0500

Whether you are building a small business or are part of a largeorganization, here is a simple suggestion for creating animpression that will carry with it long-lasting value for yearsto come corporate events, seminars, trade-shows, socialgatherings, local events ' wherever you want to create animpression. I attended a trade-show shortly after Desert Storm and metGeneral Schwartzkoff and had my photograph taken with him. I wasa vendor and was not suppose to be a part of the photo op. Butfor some reason as they were setting up the prop, the Generalasked me to join him for a photo. I did; he signed the photowhich was also not a part of the deal; I returned to my booth.Each time I look at that picture I am struck as to how much Iremember the experience. No thought is given to what I waswearing, how my hair looked, the smile, or those few extrapounds. I guess this could be sounding like an endorsement to spendthousands of dollars to bring in a celebrity for a photo op....

Seven Steps to Finding a Job You Love

Wed, 28 Dec 2011 07:14:51 -0500

Today is a great day to begin the journey toward finding a jobyou will love. Since you are attempting to create a brand newfuture for yourself, I suggest you give this process some time.Work your way through the steps below over a few weeks. It's agood idea to approach this program like taking a class. Setaside a specific time each week, such as Monday evenings at p.m. Each week, read one step and work on it. Over the course ofthe week, be sure to let each step percolate in your mind duringyour daily activities. The following Monday, note any newthoughts you have had and then begin the next step. If you getstuck or need help, you can contact Deirdre at -- forassistance.Step : Identify Why You Are Changing CareersThe first step in any career change is to identify why you arelooking for a change. It is important to know whether you aretrying to move away from something or if you are trying to movetoward something. Ultimately, it is much more empowering to mov...

Seven Steps to Finding a Job You Love

Tue, 27 Dec 2011 06:58:41 -0500

Reveal the Leader Within

Mon, 26 Dec 2011 08:48:51 -0500

A Leader is not a certain type of person or position of power.It is not the one at the top of the golf leader board at anyspecific time or the person at the top of an organisation. It isYOU. In this article we want to show you how to reveal theleader within. To give you some ideas, methods, tips that willmake you think and, if you want to, enable you to reveal theleader within you.First; What is a Leader? Ponder this question for a while. What is a leader to you?What image does the word leader conjure up for you? Is it someone with charisma? Perhaps it is someone who is ableto get others to do what they want? Or someone who is able toget individuals to do the impossible? Is someone born a leaderor are they made? What about world leaders. Are they bred, madeby their political parties or carbon copies of their idols?It is difficult, isn't it, to define a leader. But we all knowone when we see one or are in the company of one. We would liketo suggest that a leader is YOU....

How to Get Your Small Business to Succeed

Sun, 25 Dec 2011 07:44:28 -0500

When I'm in Omaha on business, I stay with an old friend,Richard. This is how our day begins. 'I'm going for doughnuts,'he says. 'What would you like?'Much as I hate to begin my day with doughnuts, I also love tobegin my day with doughnuts ' and it can't hurt once every sixmonths or so. 'Where are you going I ask? Krispy Kreme? Dunkin' Doughnuts?' Richard tenses up. 'Corporate doughnuts?' he glowers. 'No way. Igo to AM Doughnuts.'Richard is a small businessman and one of his principles is topatronize other small business owners when he possibly can. Take Advantage of What You KnowDid you ever think about this? If you run a small business, youknow many things: How hard to you work. The exceptionalservice and products you offer. How hard it is to compete withmajor chains, corporate 'stores,' and discount franchises.That, therefore, you must be exceptional. That you offer abetter product for a decent price, better service, and a greatervalue. That if people...

Using Photos As Graphics In Marketing Your Business

Sat, 24 Dec 2011 06:47:06 -0500

More and more businesses are seeing the value of photography inmarketing their business. Websites, html emails, business cards,banners. Scanners and other digital equipment is HOT! What doyou need to know about the subject of photography to takeadvantage of photos in your business?Many memorable moments would be lost and long forgotten withoutphotography. The most important thing to photography is light.The camera is a precise instrument for capturing light. The word"camera" in Latin means room. The name camera comes from thefirst invention towards capturing the world on film, the cameraobscura or dark room. This invention came about in the th century and was used bysuch artists as Da Vinci and Michelangelo to more accuratelydraw their subjects onto paper. The invention of this box madeway for more advancements in cameras and photography.There are five essential items in cameras that make photographypossible. They are exposure, refraction, plane of focus, angleof vie...

Practical Prosperity

Fri, 23 Dec 2011 07:10:04 -0500

Practical Prosperity by Alan Tuttbttp:www.KeysToPowerProsperity.comThere are a million ways to make a million dollars. You can takeany activity, and someone has made a million doing it. Even tothe professional vacationers that send in reports to the travelagencies, you can make money doing anything! What I hope toshare with you in this article is not so much what to do inorder to make money and increase your prosperity, but rather howto think about what you like to do and see the money-makingpossibilities within it!We are never so limited as our imaginations make us. One of themost important topics we work with in the Keys To Power - Stepby Step course is the topic of underlying assumptions. And hereis why. If you assume that the only way to make money is to workfor someone else, then you will never consider the idea ofrunning your own business. And if you assume that there is noway to make money doing what you love to do, then you will loseout because of that assump...

Paper - More than Meets the Eye

Thu, 22 Dec 2011 07:23:35 -0500

We are surrounded by so much paper and card that it is easy toforget just how complex it is. There are many varieties andgrades of paper materials, and whilst it is fairly easy to spotthe varieties, it is far more difficult to spot the grades. It needs to be understood that most paper and card ismanufactured for a specific purpose, so that whilst thecorn-flake packet may look smart it is clearly not somethingdestined for the archives. It is made to look good, but onlyneeds a limited life span. It is also much cheaper tomanufacture than high grade card. Paper can be made from an almost endless variety of cellulosebased material which will include many woods, cottons andgrasses or which papyrus is an example and from where we get theword 'paper'. Many of these are very specialized, but thepreponderance of paper making has been from soft wood and cottonor rags, with the bulk being wood based. Paper from Wood. In order to make wood into paper it needs to bebroken down int...

8 Ways To Develop Confidence In New Situations

Wed, 21 Dec 2011 07:51:20 -0500

Do you enjoy one-on-one networking, however, the thought ofwalking into room full of people you don't know horrifies you?You're not alone. Yes, even a social butterfly, President of theSocial Committee in High School and avid networker knows how youfeel. Here are some of my tricks. And they have all worked!A great way to network at a conference is to volunteer at theregistration desk. Why? You get to say hello to everyone whoregisters in your line and everyone who registers gets to seeyou behind the registration table. At the event, you'll feelmore comfortable talking with people because you've "met" themalready. And if those aren't enough benefits, people will"recognize you" from the registration desk, and be more likelyto come talk with you.If you teach a class or speak, go into the room early. Get afeel for it, change it around if need be, and greet everyone whowalks in with a big "hello my name is ...". Bring name tags orrecycle the tops of old manila folders, hav...

Digital camera for digital printing

Tue, 20 Dec 2011 07:23:30 -0500

The world is going digital and people are crazy bout the hi-techgadgets available in the market. But significantly paving theway is one of the hottest consumer products of the st century- the digital camera. Most people want to capture and storetheir precious moment forever in a form of pictures. Andphotography plays an important role in this business.Digital photography has evolved over the past few years into ahighly affordable luxury that some could not be without andcannot afford to loose it. If you are new to the world ofdigital cameras, let Office Shop Direct be your guide to theirlarge array of product specifications. Price ranges are a very big consideration and are mainly basedon high-end specifications such as resolution, compression andzoom options. Cutting corners on some of these details will saveyou in the long run, but you should be sure what you are missingout on before you make that decision.Important Items to Keep in Mind about Digital Camera Technol...

How to Make More Time For Your Life

Mon, 19 Dec 2011 08:28:18 -0500

Do you wish you could work less and play more? Are you so stuckin the rut you can't see a way out? Have you ever said I wish Ihad more time for me? Well there is hope. First of all you have to be aware of yoursituation, have a strong desire to change and then take action. Jackie's Story Jackie is yrs of age and the BusinessDevelopment Manager for an insurance company. She always arrived at work at . a.m. and never left theoffice before . p.m. most nights. She bemoaned the fact thatwork took over her life. Through the process of coaching we discovered that the onlyreason Jackie didn't have a personal life was because she neverplanned to have one. She realised she buried herself in her work needlessly. Sheavoided going home as she had nothing to look forward to. Jackielived on her own, she wasn't in a relationship and had nohobbies. So she defined her purpose in life through her work. Itmade her feel worthwhile and wanted. Although her career wasblossoming, Jac...

How To Make Money With Your Camera

Sun, 18 Dec 2011 07:59:44 -0500

John Carroll reveals how to make money with your camera. 'My newbook shows how the average person can earn a day takingsimple photographs in their area and the best part is thisopportunity is virtually unknown to most people' says Carroll.'The startup costs are minimal and most people probably alreadypossess all of the equipment needed to get started vehicle,phone, computer, camera. There is no experience necessary, andno diploma or GED is needed to be trained for this program.We've simplified this program so that anyone with basic computerand photography skills can be trained to succeed in this field.We have discovered a virtually unknown industry. This is a truework at home business that will work for anyone regardless oftheir situation. It's great for full or part time income.' Learnmore http:tinyurl.comxcdBanking and insurance institutions nationwide have vestedinterests in homes, cars, commercial property, businesse...